“Purina Halloween” Instant Win Game

Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Participation constitutes entrant's full and unconditional agreement to and acceptance of these Official Rules. The “Purina Halloween” Instant Win Game (the “Promotion”) begins at 12:00 a.m., Central Daylight Time (“CDT”) October 1, 2013, and ends at 11:59 p.m., (“CDT”) on October 31, 2013 ("Promotional Period"). Promotion is sponsored by Nestle Purina PetCare Company, Checkerboard Square, St. Louis, Missouri, 63164 (the "Sponsor").

Eligibility: “Purina Halloween” Instant Win Game is open to all legal residents of the fifty (50) United States and the District of Columbia who has the age of majority in his or her state, or territory of residence and are at least 18 years of age or older as of October 1, 2013. Employees, officers and representatives of Nestle Purina PetCare Company, (the “Sponsor”), their parents, affiliates, subsidiaries, agents, advertising and promotion agencies, their immediate family members (parents, children, siblings and spouses) and persons living in the same household (whether related or not), are not eligible to participate. Participation constitutes entrant's full and unconditional agreement to and acceptance of these Official Rules. Void where prohibited.

How to Play the Instant Win Game: During the Promotional Period, eligible participants may visit the Purina Pet Park located online at, www.walmart.com/purina and click on the Purina Halloween Instant Win Game graphic. This will open a pop-up window in which participants will be prompted to enter and submit their email address to get started. They will then see three (3) buttons on an elevator in which they are prompted to click on one (1) of the buttons. This opens the elevator doors which will inform them if they are a winner or non-winner. If the participant is a winner they will be congratulated and given instructions on how to claim their coupon for one (1) 6oz package of Purina® Beggin® brand Dog Snack; any variety (up to $3.00 value) OR one (1) 2.1oz package of Purina® Friskies® Party Mix Cat Treats, any variety (up to $3.00 value).

LIMIT one (1) play per person, per email address will be accepted. Participants should submit only an email address subscribed and registered in their name. Once submitted an entry and cannot be deleted, canceled or modified. In the event of a dispute as to entries submitted by multiple individuals using the same email account, subscriber is deemed to be the natural person who is assigned an email address by an Internet access provider, online service provider or other organization which is responsible for assigning email addresses or the domain associated with the submitted email address.

Instant Win Game Prizes: A total of 25,000 instant prizes are available to be won. Each prize is a coupon good for one (1) 6oz package of Purina® Beggin® brand Dog Snack; any variety(up to $3.00 value) OR one (1) 2.1oz package of Purina® Friskies® Party Mix Cat Treats, any variety (up to $3.00 value). Approximate Retail Value (AVR) of each prize is $3.00. Total Prize Pool ARV is $75,000. Odds of winning will depend on the total number of Instant Win Game entries received and the timing of the entry during the Game Promotional Period. Game winners will be directed to an online registration form and asked to submit their name and mailing address to receive their coupon by mail.

Conditions and Limitations: No substitution of prize is permitted and no cash equivalent is offered. In no event shall more prizes be awarded than the number stated in the “Instant Win Game Prizes” section above. All federal, state and local taxes are the sole responsibility of winner. Acceptance of a prize constitutes permission for the Sponsor and its agencies to use winners’ names and/or likeness for advertising and publicity purposes, without further compensation, except where prohibited by law. All participants agree to hold harmless and indemnify the Sponsor and its subsidiaries, affiliates, directors, officers, employees and agents against any and all liability, damages or causes of action (however named or described), with respect to or arising out of participation in this promotion, and/or the receipt or use of the prizes awarded herein. Participants of this promotion agree to be bound by these Official Rules and agree that any dispute with regard to the conduct of this Game, rule interpretation or award of prize shall be submitted in writing to the Sponsor whose decision shall be binding and final. Noncompliance with any of the foregoing may result in disqualification. Released Parties and their designees and assignees and all of their respective officers, directors, employees, representatives and agents shall have no liability and will be held harmless by entrant for any liability, loss, injury or damage to themselves or any other person or entity, including personal injury, death or damage to personal or real property, to entrant or any other person or entity due in whole or in part, directly or indirectly, by reason of the acceptance, possession, use or misuse of any of the prizes or participation in this Instant Win Game. Sponsor reserves the right to modify, terminate or suspend the Instant Win Game should an action or event beyond the reasonable control of Sponsor corrupt or impair the administration, security or fairness or proper play of the Instant Win Game.

Internet Limitations of Liability: If for any reason this Promotion is not capable of running as planned due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Promotion in whole or in part, at any time, without notice and award the Grand Prizes using all non-suspect eligible entries received as of, or after (if applicable) this cancellation, termination, modification or suspension date, or in any manner that is fair and equitable. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. Sponsor is not responsible for any problems or technical malfunction of any telephone network or telephone lines, computer on-line systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems, human error or traffic congestion on the Internet or at any Website, or any combination thereof, including any injury or damage to participant's or any other person's computer relating to or resulting from participation in this Promotion or downloading any materials in this Promotion. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON (S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity of a winner based on an e-mail address, the winning entry will be declared by the authorized account holder of the e-mail address submitted at time of entry. "Authorized account holder" is defined as the natural person who is assigned to an e-mail address by an Internet access provider, on-line service provider or other organization (e.g., business, educational, institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.

Use of Data: By participating in this Promotion, each participant agrees to Sponsor’s use of participant’s personal information as described in the Sponsor’s Privacy Policy, located at http://www.purina.com/General/Privacy.aspx.

Terms & Conditions: This Promotion is subject to all applicable federal, state, and local laws. By entering the Promotion, entrants agree to release, discharge, indemnify and hold harmless the Released Parties , and each of their respective directors, officers, employees, shareholders and agents from any and all liability, loss, damage or injuries to any person (including death) or property of any kind sustained in connection with their participation in the Promotion or from their acceptance, receipt, possession and/or use or misuse of the prize, or for any typographical or other error in the printing, offering or announcement of the prize. Entrants further acknowledge that said parties have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee express or implied, in fact or in law, relative to the prize, including, but not limited to, its quality or fitness for a particular purpose. Any person attempting to defraud or in any way tamper with the Promotion mechanics and/or implementation will be prosecuted to the fullest extent of the law. By participating, entrants agree to be bound by these Official Rules and waive any right to claim ambiguity in Promotion or these Official Rules. Sponsor reserves the right to disqualify any entrant that Sponsor determines, in its sole discretion, violates these Official Rules. This Promotion is void where prohibited.

Disputes: Except where prohibited, you agree that any and all disputes, claims and causes of action arising out of, or connected with, the Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the State of Missouri. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, your rights and obligations, or the rights and obligations of Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Missouri, without giving effect to any choice of law or conflict of law rules (whether of the State of Missouri or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Missouri.

Sponsor: Nestle Purina PetCare Company, Checkerboard Square, St. Louis, Missouri, 63164.